blitz.
Blitz exists to put the sexy back in sober. At a time when non-alcoholic options are multiplying—but still feel like a compromise—Blitz flips the narrative. This is not your sponsor’s soda water. It’s bold, unfiltered, and unapologetically fun. Not about restriction, but about choice, pleasure, and power.
Blitz was designed for the modern non-drinker: confident, cheeky, and maybe just a little unhinged (in the best way). The kind of person who skips the hangover, but still owns the party. Because choosing not to drink shouldn’t feel like opting out—it should feel like opting up.
At its core, Blitz is about rewriting everything we think we know about alcohol culture. What does sober confidence look like? Can you still be the life of the party without a buzz? What does unhinged but healthy even feel like?
The answer lives in every part of the brand—from the scandalous campaigns to the “we dare you” tagline to the wine-bottle-shaped fizz you can sip in a boardroom. Through illustration, copy, and art direction, Blitz became a new kind of buzz. Not watered down. Not buttoned up. Just better.
Creative services.
creative direction Campaign Development brand strategy
From the very first glance, Blitz makes one thing clear: this is not your wellness influencer’s NA brand. This is for the girlies who want sober and sexy, who crave something that looks as good as it tastes—and still gets invited to the party. The Blitz brand identity was designed to provoke, play, and perform.
The Logo
Chunky, modular, and just a little off-balance, like your decisions at 2 a.m., the Blitz wordmark takes up space unapologetically. With a soft-but-sturdy silhouette and a cheeky little “i,” it feels like a wink in type form. It’s retro-adjacent. Think vintage lounge signage meets new-school attitude, and built to stand out on a bar cart, a shelf, or your bedside table. Unapologetic. A little sexy. Always drinkable.
The Color Palette
This isn’t beige wellness. Blitz lives in rich reds and inky blacks. The hero hue, Baptized in Bubbles, is a vibrant cherry-red that commands attention and pairs perfectly with our cream-toned Cork Dust. Add in Drunk Dial (a moody merlot), Bottom of the Bottle (inky black), and Stone Sober (a grounded, cool-toned blue), and you’ve got a palette that’s textured, tactile, and intentionally unpolished. Together, they say: this is NA—but it’s not neutral.
The Brand in Motion
On socials, in campaigns, and even in motion graphics, Blitz branding leans into contrast. Elevated typography meets off-the-wall quotes. Clean layouts house unhinged stories. It’s the tension between “chic” and “should she be doing that?”—and it works, because it mirrors the internal dialogue of every person who’s ever thought maybe I’ll skip the hangover this time.
The Blitz brand doesn’t whisper. It yells. In a sea of brands trying to make sober synonymous with purity, Blitz makes it synonymous with sexy. With humor. With confidence. The identity invites people to rethink the story they’ve been told about alcohol—and offers a new, glossier, messier, more delicious one in return.
socials
drunk diaries: say goodbye to…
The confessional that made shame go viral—and sobriety look seductive.
Say goodbye to kissing your situationship’s dad on New Year’s. Say hello to Blitz.
That was the formula: a punchline built for chaos and clarity. Each opened with a teaser (“Say goodbye to…”), dropped a real, anonymous drinking confession, and landed with a mic-drop reminder: Blitz exists so you never have to do that again.
Visually, it’s messy on purpose. The red backgrounds feel loud and unfiltered, like a 3 AM text. Wine stains bleed through each frame—graphic reminders of the nights we’d rather forget. Paired with bold, vintage-inspired type and clean composition, the contrast lets the story spiral while the brand stays solid.
Why it works: For Blitz, this is brand DNA—bold, cheeky, and radically honest. These stories don’t preach sobriety; they show it. Not as perfection, but as freedom from the cringe. For the audience, it’s not just relatable—it’s cathartic. This isn’t “clean girl” recovery. It’s chaos, confessed. Shame, rinsed. Healing, but hot.
The line “Say goodbye to [insert chaos]. Say hello to Blitz.” flips the narrative. Vulnerability becomes voice. And sobriety? It’s not sterile. It’s electric.
drink the whole bottle.
We dare you.
This campaign was designed to stop the scroll and start the conversation. Blitz bottles were placed in settings where wine shouldn’t go: the boardroom, the driver’s seat, spin class. Each image was crafted to spark a double-take. The scenes are glossy, elevated, and just the right amount of scandalous—until you realize it’s just cherry fizz in a wine-shaped bottle.
It’s chic. It’s cheeky. It’s chaos without consequences.
Visually, the campaign leans into contradiction: editorial fashion styling meets playful rebellion. The tagline—“Drink the whole bottle. We dare you.”—pushes the taboo just enough to create intrigue, then flips the script. It’s non-alcoholic. And that’s the power move. Blitz doesn’t whisper about sobriety—it shouts. It’s a brand that turns “no thanks” into the loudest thing in the room.
This concept repositions sober not as something you give up, but something you get back—your confidence, your clarity, your skincare routine. Designed to show (not tell) why non-alcoholic can still turn heads, make waves, and taste like a good time.
Putting the ‘mock’ in mocktail
This case study is 100% fictional—it was created to showcase my creative skills and design thinking. Any resemblance to real brands, beverages, or blackout decisions is purely coincidental.
All content, concepts, and branding are original and may not be copied, repurposed, or reproduced. Like what you see? Let’s make something real together.